Building and Evolving Daylite with Elixir: AJ's Insights

In this episode, AJ (Alykhan Jetha), CEO and CTO of Marketcircle, discusses the development and scaling of their Apple-native CRM, Daylite. He recounts his journey as a self-taught programmer and how the company has adapted since its inception in 1999. AJ explains the reasons behind migrating the backend to Elixir, particularly for its capabilities in managing high concurrency and ensuring fault tolerance. He highlights improvements in performance and cost efficiency that resulted from this transition, along with the simplicity of Elixir which aids in developer onboarding. The conversation also includes the technical challenges associated with deploying native applications for Apple devices and the potential of LiveView Native for future cross-platform initiatives. Moreover, AJ emphasizes the importance of leveraging one's strengths as a technical founder and staying engaged in the development process. He provides insights on Marketcircle's transition towards an Elixir-powered system to enable new feature development and enhance customer experiences. Overall, the discussion showcases how Elixir is instrumental in shaping the future of Marketcircle and its products.