Integrating Google Tag Manager with Phoenix LiveView using lifecycle hooks

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Integrating Google Tag Manager with Phoenix LiveView using lifecycle hooks
The article details the integration of Google Tag Manager (GTM) with a Phoenix LiveView application using lifecycle hooks to send contextual data. Kevin Cote demonstrates how to use the `attach_hook` function to add after-render hooks in your LiveView, which helps in sending user-specific information to GTM. The process involves defining the hooks in the global layout view, referencing these hooks in the router, and pushing the data layer updates through a custom event listener in the frontend. This ensures that every page render in the LiveView application updates the GTM data layer with necessary context, enhancing tracking capabilities.

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